The journey of starting a new venture, can often be lonely, filled with unknowns and unknowables. At the same, crucial decisions need to be made with limited information and often limited resource.

We coach, mentor and offer our design expertise to help startups create the game changing cultures that enable you to navigate the uncertainty in these early stages. 


What is the future we actually want to create?

Through our work we make lots of observations and gain first-hand experience of how the big trends that are shaping today’s society cause complexity, and uncertainty and ultimately give rise to some wicked challenges. Our trend research focuses on how these big trends manifest in the lived experiences of everyday people, identifying and highlighting new opportunities for the future we want to create, at the intersections of specific themes, markets and sectors.